Christopher Lackner is the founder, president & CEO of the Hemp Beverage Alliance, the trade association representing the hemp beverage industry. With more than 175 members in the United States and Canada, the Alliance is creating a safe and thriving industry through education, advocacy, best practices and partnership. We do this by providing consumers, retailers, and distributors with the information they need to better understand the industry; developing best practices in labeling and manufacturing; encouraging common-sense regulation; and collaborating with cannabis and alcohol industries to create a marketplace that benefits everyone. More at hempbeveragealliance.org.